Operations Manager
The Orchestration Engine
Executive Mission & The Big Picture
The Operations Manager is the connective tissue of the entire Open G Scale machine. This role ensures that every campaign, integration, and team workflow runs with precision, speed, and accountability. From onboarding new partners to troubleshooting delivery issues, the Ops Manager keeps the engine running.
In the AdTech world, the Operations Manager is the "Air Traffic Controller." They manage the flow of campaigns, people, and processes across the entire organization. Their "Big Picture" is Operational Excellence: ensuring that the gap between "what we promise" and "what we deliver" is zero. They are the ones who turn chaos into systems and systems into scale.
Core Strategic Objectives
Oversee end-to-end campaign lifecycle from setup to delivery and reporting, ensuring zero dropped balls across dozens of simultaneous campaigns.
Design and enforce SOPs (Standard Operating Procedures) for campaign trafficking, QA, reporting, and partner onboarding that scale with the organization.
Coordinate between Media Buyers, Traffickers, Account Managers, Developers, and clients to ensure alignment on priorities, deadlines, and deliverables.
Manage platform onboarding and integration: DSPs, SSPs, ad servers, verification tools, and analytics platforms.
Identify bottlenecks and implement process improvements that reduce manual work, errors, and time-to-delivery across all teams.
Build and maintain internal documentation, training materials, and knowledge bases that enable new team members to ramp up quickly.
Daily Operations & Core Responsibilities
Campaign Pacing & Delivery Monitoring
Reviewing all active campaigns to ensure budgets are pacing correctly, delivery is on track, and no campaigns are under- or over-spending against their Insertion Orders.
Cross-Team Standup Coordination
Running or participating in daily standups with Trafficking, Buying, and Account Management teams to identify blockers, reassign priorities, and ensure deadlines are met.
Platform Onboarding & Integration Management
Managing the technical and administrative setup of new DSP seats, SSP accounts, ad server configurations, and verification tool integrations.
SOP Enforcement & Process Audits
Reviewing campaign setups, QA checklists, and reporting workflows to ensure teams are following established procedures and identifying areas where processes are breaking down.
Escalation Management
Serving as the first point of escalation when campaigns go wrong: delivery failures, billing discrepancies, creative rejections, or partner disputes.
Resource Allocation & Capacity Planning
Monitoring team workloads and redistributing tasks to prevent burnout and ensure even coverage across all active accounts.
Vendor & Partner Communication
Managing relationships with technology vendors, platform support teams, and external partners to resolve issues and negotiate better terms.
Documentation & Training Updates
Keeping internal wikis, SOPs, and training decks up to date as processes evolve and new tools are integrated into the stack.
The Collaboration Ecosystem
Internal Collaboration
With Media Traffickers
Ensuring campaign setups follow QA protocols, managing workload distribution across the trafficking team, and identifying automation opportunities to reduce manual setup time.
With Media Buyers
Coordinating on campaign timelines, budget adjustments, and optimization schedules. Ensuring that buyer requests are prioritized and executed by the trafficking team on time.
With Account Managers
Aligning on client expectations, delivery timelines, and reporting schedules. The Ops Manager ensures that what the AM promises to the client is operationally feasible.
With AdTech Developers
Translating operational pain points into technical requirements. When a process needs automation or a tool needs customization, the Ops Manager defines the specs and manages the timeline.
External Collaboration
With Platform Support Teams
Managing relationships with DSP, SSP, and ad server support for account setup, troubleshooting, and feature requests.
With Verification Vendors
Coordinating IAS, DoubleVerify, and MOAT integrations, ensuring brand safety settings are correctly applied across all campaigns.
With Finance & Billing Teams
Reconciling campaign spend with Insertion Orders, managing invoice disputes, and ensuring accurate financial reporting across all platforms.
Tech Stack & Tools
Project Management & Workflow
AdTech Platforms (Operational Oversight)
Automation & Efficiency
Reporting & Monitoring
KPIs & Success Metrics
Campaign Launch Time
The average time from receiving a campaign brief to the campaign going live. Measures operational efficiency and team coordination.
Speed-to-market directly impacts client satisfaction and revenue. Delays mean lost impressions and missed opportunities.
Error Rate
The percentage of campaigns launched with trafficking mistakes, misconfigurations, missed deadlines, or incorrect targeting.
Every error costs money, damages client trust, and creates rework that slows the entire operation.
Team Throughput
The number of campaigns managed per team member per month, adjusted for complexity.
Rising throughput with stable error rates proves that operational improvements are working.
SOP Adoption Rate
The percentage of team members consistently following documented standard operating procedures.
SOPs exist to ensure quality and scalability. Low adoption means processes are either poorly designed or poorly communicated.
Process Improvement Impact
Measurable time saved, errors reduced, or revenue protected through process improvements implemented by the Ops Manager.
The Ops Manager's value is measured by how much more efficient the entire organization becomes under their leadership.
Partner Onboarding Time
The time from signing a new platform or partner agreement to full operational integration.
Slow onboarding delays revenue generation and frustrates both internal teams and external partners.
Native Dictionary
The Learning Curve
The Process Observer
Months 1-3Concepts: Understanding all internal workflows, tools, team structures, and the end-to-end campaign lifecycle from brief to billing.
Skills: Mapping every process, identifying all stakeholders, learning platform interfaces, and documenting the current state of operations.
Milestone: Producing a comprehensive operational audit that identifies the top 5 bottlenecks and quick wins for immediate improvement.
The Process Builder
Months 3-6Concepts: SOP design methodology, automation principles, and change management. Understanding how to implement new processes without disrupting active campaigns.
Skills: Writing clear SOPs, building automation workflows in Zapier/Make, creating QA checklists, and training team members on new procedures.
Milestone: Implementing 3+ process improvements that demonstrably reduce manual work by 30% and error rates by 50%.
The Operations Leader
Months 6-12Concepts: Capacity planning, resource optimization, vendor negotiation, and cross-functional project management at scale.
Skills: Leading cross-team projects, managing platform onboarding end-to-end, building operational dashboards, and mentoring junior operations staff.
Milestone: Successfully scaling operations to handle 2x campaign volume without proportionally increasing headcount or error rates.
The Orchestration Engine
12+ MonthsConcepts: Organizational design, strategic operational planning, and building systems that run themselves. Transitioning from doing to designing.
Skills: Defining the operational roadmap, influencing product and technology decisions based on operational data, and building a self-sustaining operations team.
Milestone: Building an operations function so robust that the organization can scale into new markets, products, or verticals without operational friction.