Interactive market map
The Ad Tech Money Trail(detective board)
From publisher to advertiser—see who touches the request, what they do, and how budget is distributed.Ranges vary by format, region, and contracts.
Advertiser spend
$1,000
$250$50,000
View mode
OpenGScale optional layer
Filter
Budget trail summary
Values are indicative; contracts vary.
Publisher net
50–75%
SSP/supply take
10–20%
DSP tech fee
10–20%
Agency/trading
5–15%
Verification
1–5%
Ad serving/misc
1–6%
OpenGScale
0–5% (optional)
This helps us understand how money flows in your setup — no obligation.
Solid = request pathDashed = data/identityDotted violet = OpenGScale
PUBLISHER (Site)
SUPPLY (Sell Side)
DEMAND (Buy Side)
TRUST & MEASUREMENT
ADVERTISER
OPENGSCALE LAYER
Tip: drag to pan, scroll to zoom, click nodes for details.